Owned Shows

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Baltimore
Art, Antique & Jewelry Show

08.01.2018 – 09.02.2018

Campaign Summary

	Impressions	Clicks	CTR
Targeted Display	449,958	447	0.09%
Facebook	93,096	896	0.96%
TOTALS	543,054	1,343	0.24%

Targeted Display

	Impressions	Clicks	CTR
Baltimore Art, Antique & Jewelry Show	449,958	447	0.09%

Facebook

	Reach	Impressions	Clicks	CTR
Baltimore Art, Antique & Jewelry Show	43,560	93,096	896	0.96%

Over 540k impressions were delivered with 1,343 clicks for the Baltimore Art, Antique & Jewelry Show. This had a CTR rate of 0.24%.
Facebook reflected the highest engagement at .96% CTR rate with a reach of 43,560 targeting adults 25+ in the Baltimore DMA with interest in Antique, Arts and Jewelry.
Branded search (Baltimore Antique Show 2018, baltimoresummershow.com, and Baltimore Antique Show) more than doubled during the campaign.

New York
Jewelry & Watch Show

09.26.2018 – 10.29.2018

Campaign Summary

	Impressions	Clicks	CTR
Targeted Display	740,932	341	0.04%
Facebook	174,799	4,755	2.72%
TOTALS	915,731	5,096	0.55%

Targeted Display

	Impressions	Clicks	CTR
New York City Jewelry & Watch Show	740,932	341	0.04%

Facebook

	Reach	Impressions	Clicks	CTR
New York City Jewelry & Watch Show	102,492	174,799	4,755	2.72%

Over 915k impressions were delivered with 5,096 clicks for the New York City Jewelry & Watch Show with a total CTR rate of 0.55%.
The social media engagement was very high at a 2.72% CTR with 4,755 clicks and a reach of 102,492 people.
Ads with creative featuring singular jewelry photos performed at a significantly higher rate.

Palm Beach
Jewelry, Art & Antique Show

01.16.2019 – 02.19.2019

Campaign Summary

	IMPRESSIONS	CLICKS	CTR
Targeted Display (Palm Beach Post)	730,504	1,394	0.19%
Targeted Display (Palm Beach Daily News)	115,661	205	0.18%
Targeted Display	575,230	661	0.11%
Facebook	165,436	1,761	1.06%
TOTALS	1,586,831	4,021	0.25%

Targeted Display (Palm Beach Post)

Run Dates	Placement	Impressions	Clicks	CTR
2/1/19 - 2/19/19	Palm Beach Post ROS	100,022	107	0.11%
2/13/19	Edge	34,094	254	0.74%
2/14/19	Article Premium	104,959	147	0.14%
2/14/19	Interscroller	68,214	107	0.16%
2/15/19	Article Premium	91,261	146	0.16%
2/15/19	Palm Beach Post Homepage	30,522	169	0.55%
2/16-2/17/19	Article Premium	124,800	200	0.16%
2/16-2/17/19	Article Premium Interscroller	80,515	131	0.16%
2/18/19	Article Premium	94,272	132	0.14%
2/18/19	Article Premium Interscroller	1,845	1	0.05%
Totals		730,504	1,394	0.19%

Targeted Display (Palm Beach Post) – By Device

Device	Impressions	Clicks	CTR
Desktop	170,924	473	0.27%
Mobile	481,126	769	0.15%
Tablet	78,454	152	0.19%
TOTALS	730,504	1,394	0.19%

Targeted Display (Palm Beach Post) – By Ad Size

Size	Impressions	Clicks	CTR
300x250	380,980	586	0.15%
320x50	77,118	83	0.11%
970x90	57,216	63	0.11%
Premium Edge Ad	34,094	254	0.74%
Premium AP Interscroller	150,574	239	0.16%
Premium Home Page Sliding Billboard	30,522	169	0.55%
TOTALS	730,504	1,394	0.19%

Targeted Display (Palm Beach Daily News)

Run Dates	Placement	Impressions	Clicks	CTR
1/13/19 - 2/19/19	ROS	107,511	170	0.16%
2/13/19	Homepage	8,150	35	0.43%
TOTALS		115,661	205	0.18%

Targeted Display (Palm Beach Daily News) – By Device

Device	Impressions	Clicks	CTR
Desktop	48,182	104	0.22%
Mobile	43,471	69	0.16%
Tablet	24,008	32	0.13%
TOTALS	115,661	205	0.18%

Targeted Display (Palm Beach Daily News) – By Ad Size

Size	Impressions	Clicks	CTR
300x250	79,275	144	0.18%
320x50	17,306	18	0.10%
728x90	13,999	18	0.13%
970x90	2,027	3	0.15%
Premium Sliding Billboard	3,054	22	0.72%
TOTALS	115,661	205	0.18%

Targeted Display

	IMPRESSIONS	CLICKS	CTR
Palm Beach Jewelry, Art & Antique Show	575,230	661	0.11%

Facebook

	REACH	IMPRESSIONS	CLICKS	CTR
Palm Beach Jewelry, Art & Antique Show	23,304	165,436	1,761	1.06%

Palm Beach Jewelry, Art & Antique Show delivered almost 1.6 million impressions with 4,021 clicks (.25% CTR)
Desktop Users had the highest engagement for display ads with a .28% CTR, more than 5x the national average for display ads.
High Impact Premium Positions delivered a total of 680,000 impressions with our newest ad position, The Edge, performing with a .74% CTR within 24 hours.
During the Palm Beach Jewelry, Art & Antique Show campaign dates (1/13 – 2/19) there were 82,245 page views and 6,404 total purchases.

Palm Beach
Fine Craft Show

01.15.2019 – 02.16.2019

Campaign Summary

	IMPRESSIONS	CLICKS	CTR
Targeted Display (Palm Beach Post)	370,030	264	0.07%
Targeted Display (Palm Beach Daily News)	19,278	44	0.23%
Targeted Display	363,469	427	0.12%
Facebook	202,795	1,854	0.91%
TOTALS	955,572	2,589	0.27%

Targeted Display (Palm Beach Post)

Run Dates	Placement	Impressions	Clicks	CTR
2/1/19 - 2/16/19	ROS	370,030	264	0.07%
TOTALS		370,030	264	0.07%

Targeted Display (Palm Beach Post) – By Device

Device	Impression	Clicks	CTR
Desktop	86,651	43	0.05%
Mobile	126,342	109	0.09%
Tablet	157,037	112	0.07%
TOTALS	370,030	264	0.07%

Targeted Display (Palm Beach Post) – By Ad Size

Size	Impressions	Clicks	CTR
300x250	23,053	38	0.16%
320x50	118,424	82	0.07%
728x90	222,460	120	0.05%
970x90	6,093	24	0.39%
TOTALS	370,030	264	0.07%

Targeted Display (Palm Beach Daily News)

Run Dates	Placement	Impressions	Clicks	CTR
1/15/19 - 2/17/19	ROS	26,881	65	0.24%
2/16/19	Homepage	6,432	19	0.30%
TOTALS		19,278	44	0.23%

Targeted Display (Palm Beach Daily News) – By Device

Device	Impressions	Clicks	CTR
Desktop	7,508	23	0.31%
Mobile	7,524	11	0.15%
Tablet	4,246	10	0.24%
TOTALS	19,278	44	0.23%

Targeted Display (Palm Beach Daily News) – By Ad Size

Size	Impressions	Clicks	CTR
300x250	11,903	26	0.22%
320x50	2,704	2	0.07%
970x90	2,182	4	0.18%
Premium Sliding Billboard	2,489	12	0.48%
TOTALS	19,278	44	0.23%

Targeted Display

	IMPRESSIONS	CLICKS	CTR
Palm Beach Fine Craft Show	363,469	427	0.12%

Facebook

	REACH	IMPRESSIONS	CLICKS	CTR
Palm Beach Fine Craft Show	19,915	202,795	1,854	0.91%

Facebook delivered the highest engagement for the Palm Beach Fine Craft Show campaign. Over 200k impressions, 1,854 clicks at a .91% CTR.
Social Media reach of over 19,000 people with 5,450 purchases.
PalmBeachDailyNews.com was the second highest performance to a selected audience resulting in a .23% CTR for display ads.
During the Palm Beach Fine Craft Show campaign dates (1/15 – 2/16) there were 71,116 page views and 5,450 total purchases.

Naples
Art, Antique & Jewelry Show

01.22.2019 – 02.26.2019

Campaign Summary

	Impressions	Clicks	CTR
Targeted Display	425,108	430	0.10%
Facebook	97,480	550	0.56%
TOTALS	522,588	980	0.18%

Targeted Display

	Impressions	Clicks	CTR
Naples Art, Antique & Jewelry Show	425,108	430	0.10%

Facebook

	Reach	Impressions	Clicks	CTR
Naples Art, Antique & Jewelry Show	6,556	97,480	550	0.56%

Naples Art, Antique and Jewelry Show delivered over 500,000 impressions with an engagement of .18% CTR.
Facebook had the highest engagement at .56% with over 16,000 unique page views.
During the Naples Art, Antique & Jewelry Show campaign dates (1/22 – 2/26) there were 79,893 page views and 6,782 total purchases.

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